Board of Directors
Strategic Marketing Consultant
Karen Cummins is an award-winning marketing executive with with over 20 years of expertise transforming brands, fueling customer growth and driving engagement for both consumer and business audiences. Her professional experience spans some of the most recognized global and domestic media and entertainment companies including Viacom, Discovery Communications and A+E Networks, where Karen has served in senior executive marketing roles. She has launched and promoted television entertainment hits on networks such as TV Land, Nickelodeon, Discovery Channel and most recently HISTORY.
Karen has extensive experience leveraging data and consumer insights to connect brands with the right audience to drive conversion, through the strategic development of creative campaigns and cross-platform media plans, digital marketing, social media, experiential activations, grassroots promotions and brand partnerships.
She was pivotal in transforming acquisitions-based start-up entertainment brand TV Land into a multi-platform destination for compelling original programming in 92MM homes. Karen evolved marketing strategy to capitalize on social media, emerging technology and digital innovations to stay ahead of changing consumer consumption and media behavior. While at TV Land Karen built a thriving strategic marketing partner program that generated incremental media exposure worth over $20 million dollars, by leveraging intellectual property for promotional partnerships with major retail, lifestyle, beauty, and other media brands, including Sally Beauty Supply, Shutterfly, 1800flowers.com, Cosmopolitan Magazine, Hard Rock Cafe and many more.
A recognized leader who fosters collaborative relationships with key stakeholders, Karen enjoys mentoring teams of creative marketing professionals. She is serving her second year in the Prime Access Mentor Program with Women in Cable Television (WICT).
Karen graduated from the University of Delaware with a degree in Business Administration and Marketing. She lives in Connecticut with her husband, teenage twins and two cats, and enjoys volunteering weekends at the local pet shelter with her kids.