The AI Gap in Your Career Strategy
By Karen McFarlane Eric Levitz wrote a Vox piece called “AI’s threat to white-collar jobs just got more real” that (metaphorically) equated the rise of AI to the month before
Category: AMA Original Content
The Future of Marketing: Successful Global Marketing in an Anti-American Age
Geopolitical tension is officially spilling into the business world, and U.S. firms are feeling the heat. Join us for a critical AMA New York webinar
Has Marketing Automation Killed Marketing?
By Peter Weingard Mediocrity at Scale: Martech’s Midlife Crisis Marketing has never been more technologically advanced. With over 14,000 martech solutions available as of 2024, we have an unprecedented array
At the Tipping Point: What CXO Leaders Expect from Marketers
Today’s marketers often feel like they’re working in patchy fog. Will “do more with less” be the corporate mantra for a few ……
Marketing’s Role in Creating an Equitable Future
Today’s marketers often feel like they’re working in patchy fog. Will “do more with less” be the corporate mantra for a few ……
What Are Effective Hospital Marketing Strategies In 2023?
Today’s marketers often feel like they’re working in patchy fog. Will “do more with less” be the corporate mantra for a few ……
The Marketing Hall of Fame 2023
Induction into the Marketing Hall of Fame is a unique honor. The Marketing Hall of Fame is different from other awards in five ways…..
How to Build a Resilient Marketing Strategy with Scenario Planning
Today’s marketers often feel like they’re working in patchy fog. Will “do more with less” be the corporate mantra for a few ….
Digital Marketing in 2023. Career Growth Skills
Digital marketing is a modern and efficient method of promoting products or services through digital channels. It involves….
Making Your Employees Your Brand Advocates, A Reaction to Nicole Guidara
Like most marketers, I live by the adage, ‘The consumer comes first.’ As consumer champions, we know the formula is simple, by focusing on your consumer and their wants and needs, we can deliver more relevant innovation to drive long-term loyalty amongst an existing consumer base and conversion amongst new prospects, ultimately driving profitability for the business; simple right?