Effective marketing personalization—one-to-one marketing that uses data to deliver targeted brand messages that are customized to an individual—is growing. Here are keys to doing it right.
Working remotely has been a growing trend that is quickly accelerating. Companies must address two challenges: 1) Connectivity and 2) Security
The new price to join the AMA New York is $149 (formerly $300). It is more affordable than ever to access the AMA tools & resources and the largest network of marketers in New York.
Making virtual meetings work is more important than ever as organizations face the realities of the global pandemic of the coronavirus. Here are key tips.
AMA New York is proud to announce that Judy Schiller has been named a 2020 Marketing Volunteer Spotlight Award Winner for her outstanding contributions to our chapter.
Recap of the AMA New York panel discussion, “From Insights to Action: Creating True Customer-Centricity,” at Salesforce’s New York City Headquarters.
Creating a customer-centric culture across your entire organization is a 2020 imperative. Here are 5 Insights to Consider for Creating Customer-Centricity
Generic brands have been tried through the decades and always fail. Brandless, the disruptive generic product line is the latest failure. Here’s why brands matter.
If your company seeks to be more customer-centric in 2020, here’s an event preview for From Insights to Action: Creating True Customer-Centricity
Here are some tips for getting the most out of you membership in the AMA New York chapter and in the national organization. Watch the webinar…
