How to Stay Current through Marketing Change in 2020
It isn’t easy to stay current through marketing change. Here are ideas for sorting through the clutter and keeping up with marketing innovations.
Category: AMA Original Content
AMA New York Largest Chapter in the Nation
The NYC is the largest chapter of the American Marketing Association with a strong focus on member value, collegiate relations, and volunteerism.
J. Walter Thompson & Co. and the 1964 Advertising Age Commemorative Issue
J. Walter Thompson Co. ended in 2019. 1964 Advertising Age charted its history that seemed to “peculiarly to match the whole history of modern advertising.”
Rebranding Global Warming and Climate Change? The Limits of Brand to Persuade
Will rebranding “climate change” finally persuade people to take action? Certainly not! In fact, it would be counterproductive.
Nike Brand Problem? Colin Kaepernick, Betsy Ross Flag, China, and #MeToo Revisited
The Nike brand problem question has been driven by controversy this year–but is there a problem with Colin Kaepernick, Betsy Ross flag, China & #MeToo?
AMA New York Is an Award-Winning Chapter: It’s a Proud Moment
The AMA New York is an award-winning chapter. As recipient of the Chapter Excellence Award for Membership Excellence, we are recognized for member value.
Marketers, Money and the NCAA Student Athlete Compensation Controversy—What Do You Think?
The money for NCAA student athlete compensation and paid endorsements comes from marketing brands. How can marketers make it work for everyone?
Out-of-the-Box Marketing: Unboxing Videos
Unboxing videos are an influencer marketing phenomenon that is attracting huge audiences and that is moving products off the shelf.
Download Report: The Future of Marketing–US and China
In a time of trade war, economic nationalism, and rapidly changing shifts in market production, demand, brands, and technology, marketers need an advance look to inform their plans and strategies. To give you that insight, AMA New York surveyed 500+ consumers and 500+ marketers in the United States and China.
Benefits of Using Social Media Apps for Your Business
Social media apps have made it easier for everyone to get what they want from social media. Here are the benefits of using social media apps for business.