How to Tie Diversity, Equity, and Inclusion Goals to Compensation, Starting With Your Leadership
What is marketing’s role in pushing diversity, equity, and inclusion (DEI) forward?
Category: AMA Original Content
Pivots Built-in to Your Marketing Strategy
It is an element of thriving, not just surviving. While we can volley on whether a gin distillery that was producing hand sanitizer during the COVID-19 outbreak or, that a SCUBA gear company reconfigured equipment so that it could be used as a ventilator is a pivot, let’s clarify.
Finding Success with Influencer Marketing in 2021: 5 Strategies for CPG Brands
Consumer goods companies are rethinking their marketing strategies, capabilities, and spending to better engage with consumers in the wake of COVID-19.
Are Our Practices Creating an Exclusion Pipeline?
What is marketing’s role in pushing diversity, equity, and inclusion (DEI) forward?
Download Report: The Future of Marketing–Techlash
The B2B market nowadays is dynamic, with much change in who’s involved, how to reach them, and their responses to concerns outside the marketplace.
Seven Books Every Marketer Needs to Read
Celebrate National Read-a-Book Day on September 6, 2021, with book recommendations from New York City’s leading ma….
Innovation & Creative Thinking for the Entrepreneur’s Toolkit
Creative people are often described as disruptive, unpredictable, chaotic, or dramatic. But are these qualities so very bad,……
Solving for Customer Identity in a Cookieless World
Is the Future of Marketing cookieless? Yes and no. Cookies are small pieces of code placed in your browser that collect your user identification (user ID) and information about your web browsing habits.
4 Brilliant Heads of Marketing Reveal New Approaches for a Post-Covid 2021
Chief marketing officers and other heads of marketing are the expected leaders of change, responsible for driving business growth, martech innovation, customer experience, and shaping the brand’s messaging and position.
A Conversation with Peter Ukhurebor: Why Black Creatives Matter
I had the opportunity to chat with Peter Ukhurebor, Co-founder of One Block Village, who is on a mission to change the…….