Out-of-the-Box Marketing: Unboxing Videos
Unboxing videos are an influencer marketing phenomenon that is attracting huge audiences and that is moving products off the shelf.
Category: resources
Brilliance In Marketing: The Future of Marketing Consumer Research in China and the U.S.
The AMA New York’s Brilliance in Marketing series talks to board member Craig Charney, who led our Future of Marketing research study. He shared some of the highlights of the study that focused on consumer attitudes in China and the US. in this time of economic conflict and rapid technological change.
Benefits of Using Social Media Apps for Your Business
Social media apps have made it easier for everyone to get what they want from social media. Here are the benefits of using social media apps for business.
U.S. and China Marketing Forum at CKGSB Americas on the Future of Marketing
AMA New York and CKGSB Americas are co-hosting a U.S. and China forum discussion about the implications of the research with marketing leaders from both the U.S. and China.
Join AMA New York and Unlock a Ton of Career and Networking Benefits
Join AMA New york and enjoy benefits that can enhance your career and expand your network in the world’s most dynamic business city.
Forget what you thought you knew about networking: 3 networking tips from expert Dave Kerpen
Networking tips were in store at the latest AMA New York event. At networking events, a few changes in your approach can foster better connections.
Brilliance In Marketing: The Need for Brand Economics
In marketing today, everything is becoming more measurable. Brand economist Tracy Chong, of Strata Insights talks about measuring intangibles and brand.
Email Marketing Effectiveness Statistics to Improve Your Digital Marketing Strategy
Email marketing effectiveness tops all other digital marketing techniques by a factor of four to one. Here are statistics and practical insights you can use.
Back-to-School Marketing Has Long-Term Impact
Back-to-school shopping season is a critical time for many brands and retailers. The second largest shopping event of the year has long-term impact…
The 13 Must Know Twitter Tips
Twitter is one of the most popular social media apps for small and big businesses – it’s an easy way to connect with your customers with just one tweet. Here are 13 must-know tips for using Twitter to promote your brand. #12 is our favorite!