Brilliance in Marketing: Marketing Accountability Standards Board
The Marketing Accountability Standards Board is where marketing activities meet financial return….
Category: resources
How Insights Departments Are Solving Problems By Taking Research In-House
Moving away from agencies and taking a more hands-on approach to research can feel difficult, but for those brands that do, the rewards can be huge. In this guide, we look at how brands including Organic Valley, World Remit, and PensionBee have powered up their insights departments by working with Attest.
What Kind of Flower Brand Stops Selling Red Roses on Valentines Day?
Bloom & Wild did just that. Why? Because people didn’t want them. Attest’s consumer profiling found that red roses were…..
A Conversation with Gayle Guest-Brown: Inequity is a Leadership Challenge
Gayle Guest-Brown is the CEO and founder of Guest Brown Impact, a leadership development firm that delivers one-on-one leadership coaching to women seeking to command their worth at work.
Make a Commitment to Advance Gender Equity Practices
Gender IDEAL is a non-profit organization that provides data-driven performance insights and recommended actions to workplaces seeking to become more gender-equitable.
Why DEI Is a Business Initiative, Not an HR Initiative
Tamika Curry Smith is the Chief Diversity Officer at Arm, a semiconductor and software design company. She also serves as President of TCS Group, a firm that provides human resources and DEI solutions to a broad range of clients.
Five Ways an Advanced Online Degree Can Boost Your Career
A master’s degree earned online can set you apart in the increasingly competitive marketing industry — from the comfort of your own home. You can expand your skillset, increase your income potential and prepare yourself for leadership success, all without relocating or disrupting your career.
How To Make Customers Love You
Loyalty, retention, and lifecycle marketing strategies driving success in 2022.
How to Tie Diversity, Equity, and Inclusion Goals to Compensation, Starting With Your Leadership
What is marketing’s role in pushing diversity, equity, and inclusion (DEI) forward?
Eight Top NYC Marketers Give Thanks With This Valuable Life Advice
It’s not Thanksgiving until the Macy’s Thanksgiving Day Parade rolls through Manhattan. In an article cataloging thankfulness, there is no more appropriate place to start than with a brand that is vigorously aligned with Thanksgiving.