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How Market Imperatives Drive the Next Generation of Enterprise Marketing Technology

February 22, 2017 at 12:00 pm - 1:00 pm

AMA New York Smart Marketing Webinar Series

View the webinar recording to learn how to leverage marketing technology investments.

 

This webinar discusses the factors that drive the marketing technology ecosystem, the future trajectory of enterprise marketing technology development, and how marketers can leverage this technology to support sophisticated consumers and complex customer journeys.

 

Webinar viewers will learn:

    • The key marketing technology capabilities that drive business value and how enterprise marketing technology will evolve over the next several years.
    • How to utilize marketing technology to develop institutional knowledge and unique intellectual property that drives effective customer experiences and sustainable competitive differentiators.
    • How to develop buying criteria and implementation priorities to fully leverage marketing technology investments.

     

    Our Featured Speaker

    Speaker: Joe Stanhope
    Joe Stanhope
    VP, Principal Analyst serving B2C Marketing Professionals, Forrester

     

     

    Webinar Presented by:

Webinar Sponsors

Details

Date:
February 22, 2017
Time:
12:00 pm - 1:00 pm
Event Categories:
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Event Tags:
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Venue

Webinar

Organizer

American Marketing Association New York
Phone:
646-701-5367
Email:
info@amanewyork.org
Website:
www.amanewyork.org