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Highlights from the 2016 AMA New York / BrandSpark American Marketers Survey

April 12, 2017 at 1:00 pm - 2:00 pm

AMA New York Smart Marketing Webinar Series

View the webinar recording to learn how other marketers are responding to biggest challenges facing the industry today.



The results are in for the 2016 AMA New York / BrandSpark American Marketers Survey!

The survey captured the views of 661 marketers across the United States, representing a range of major industries. Marketers shared their strategic focuses and concerns, tactical challenges, media spend intentions, and ROI perceptions.


The study provides marketers with a view on how their peers are meeting challenges in a complex marketing landscape, and what strategies and tools American marketers are using to push their teams and brands forward.


Highlights are presented by Philip Scrutton (VP Insights, BrandSpark), followed by a discussion of implications for marketing strategy in 2017 with David Rogers (Immediate Past President, AMA New York) and Robert Levy (President, BrandSpark).


Webinar viewers will:

  • Understand what strategies American marketers are using to stay competitive.
  • Learn what tools and tactics have been successful for other marketers.
  • Identify the top trends that leading marketers anticipate will impact the field in the coming future.


Our Featured Speakers

Speaker: Robert Levy
Robert Levy
President, BrandSpark




Speaker: David Rogers
David Rogers
Immediate Past President, AMA New York




Speaker: Philip Scrutton
Philip Scrutton
VP Insights, BrandSpark





Webinar presented by:

Webinar presented by BrandSpark



Webinar Sponsors


April 12, 2017
1:00 pm - 2:00 pm
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New York, NY United States


American Marketing Association New York

The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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