Social Media has empowered consumers with unprecedented ability to co-create a brand’s narrative. In effect, it’s turned consumers into Storymakers. But how can you ensure that the story consumers tell about your brand is a positive one?
Please join us for a presentation by Bruce Henderson, Global Chief Creative Officer for Jack Morton Worldwide, on Storymaking and Brand Experience. He’ll discuss how positive brand experiences can shape the stories people tell about brands.
You’ll learn the importance of insight-driven experiences, as well as five vital principles that can help turn brand experiences into positive ones:
- Being Useful
- Being Human
- Being Shareable
- Building Community
- Inviting Participation
The presentation will include a case study discussion between Bruce and Katja Lindemann, Brand Events Manager at Audible, followed by an audience Q&A.
Global Chief Creative Officer
Jack Morton Worldwide
Bruce serves as chairman of the Jack Morton Global Creative Council and is responsible for the 17-office agency’s creative vision. He joined Jack Morton in January 2016, after serving as the North American CCO for Geometry Global. Bruce is a frequent speaker, a published author, and has served as a jury member for the Effie and Clio Awards.
Brand Events Manager
Katja joined Audible in September 2015. Her first project was overseeing Audible’s presence at New York Comic-Con. Since then, she has continued oversight of integration initiatives and strategies for Brand Events and sponsorships.
In 2016, she helped in the development of #Audible Recall –an audio trivia game that debuted at NYCC and won several awards, including a 2017 Sizzle Reel Award and a Reggie.
6:00 – 6:30 PM Event Check-in and Networking
6:30 – 7:45 PM Presentation and Discussion
7:45 – 8:00 PM Networking
$35 for Current AMA New York Members
$50 for General Attendees
Food and beverages will be served.