Join AMA New York for an epic discussion as we dive into all things Brand Purpose with expert panelists from Charney Research and Presciant.
We’ll explore how American consumers want companies to pursue social purpose and how marketers are responding.
We’ll tackle best practices for implementing best practices for the future. Whether these tough questions make you nervous or you’re a seasoned brand purpose guru, if you’ve ever been interested in taking your business to the next level, this discussion is one you won’t want to miss.
Craig is President of Charney Research, a market research and strategy firm specializing in global markets. He has over 25 years’ experience in more than 45 countries. “Craig is one of the few people who can field solid market research just about anywhere, including notoriously difficult to research countries like China, Vietnam, India,” say former AMA-New York President Randy Ringer of Verse. He is an expert in marketing and communication strategy development. He understands global markets from every angle, having worked on international marketing, development, and security issues.
Dr. Joanna Seddon
Dr. Joanna Seddon left Ogilvy, where she was Principal and Global Managing Partner, Brand Consulting for the past 10 years, and started a new venture, Presciant, with a small team of senior partners. Presciant’s purpose is to maximize the power of brand to help companies gain a financial edge over their competitors. Its areas of focus are: Branding in M&A, Brand Architecture, Brand Creation, Brand Valuation Brand Budgets & ROI.
Visionary, Purpose-Driven Advisor;
Strategy, Branding, and Marketing Consultant
Non-Profit Board Leader
Sarah has a track record of leading growth and change, igniting organizations, and creating stakeholder engagement and advocacy. She has deep expertise, experience, and leadership with purpose-driven strategy, branding, and marketing for business growth. Sarah had a 30+ year career at Johnson & Johnson, most recently as Vice President of Corporate Brand Equity and Partnerships. She is now an independent consultant. Her focus is collaborating with companies, Foundations, non-profits, and other organizations to clearly articulate their brand purpose and maximize impact through impactful strategies that create competitive advantages.
For general program related questions please email [email protected]