- This event has passed.
The Future of MarTech Panel
September 3, 2020 at 12:00 pm - 1:00 pm
The marketing technology (MarTech) industry has experienced exponential growth for years, but the COVID-19 pandemic has impacted the MarTech landscape. What are these changes and how should marketers prepare for the next 12-18 months? Join AMA New York, Austin, DC, and Triangle chapters on September 3 for a timely virtual panel discussion on the future of MarTech and how firms should make MarTech investment decisions in this business environment.
Our panel moderator is Scott Brinker, one of the most influential minds in MarTech. Brinker helps us visualize the exponential growth in technology options in his well-known annual Marketing Technology Landscape Supergraphic. Less than a decade ago, we had a few hundred solutions to choose from. Today, marketers have to piece together an infrastructure from a menu of more than 8,000 MarTech solutions.
Why join this event:
- Understand how the MarTech landscape is changing and how to leverage video, social media (including TikTok), collaboration tools, and other technology for your business.
- Learn strategies on how marketers should prepare for these changes.
- Determine key issues for marketers to consider as they build and refine their MarTech stacks.
- Gain insight to inform your company’s marketing strategy.
SCOTT BRINKER, Moderator
VP Platform Ecosystem, Hubspot,
Program Chair, MarTech, and
As VP Platform Ecosystem at HubSpot, Scott shapes the company’s platform strategy and leads business programs for its global technology partner ecosystem. Before that, he was the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc.) and was acquired in 2017.
Since 2008, Scott has also run the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology, and management. As one of his projects, Scott created the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to 8,000. In 2014, he launched the MarTech conference, where he currently serves as the event’s program chair, bringing together a community of thousands of senior marketing operations and technology professionals.
Scott wrote the best-selling book “Hacking Marketing,” published by Wiley in 2016, and co-authored the article “The Rise of the Chief Marketing Technologist” published in Harvard Business Review. He is a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing.
Joe, CEO at marteq.io, a provider of personalization solutions based on the consumer’s complete digital story, has been delivering strategy, software, and support guidance to B2B and B2C companies in the marketing technology industry since 2001. Before co-founding marteq.io, Joe has been a part of a variety of MarTech startups, including the industry’s first landing page application. Joe has dedicated his career to digital marketing since 1996, when he started one of the first eCommerce sites, and was named one of the top marketers throughout the technology industry. Joe has held CEO, CMO, and VP Marketing positions since the early 1990s from the F500 to startups primarily in the B2B space.
TIM HUGHES, Panelist
CEO and Co-Founder, DLA Ignite, and
Tim Hughes is universally recognized as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling – Techniques to Influence Buyers and Changemakers” and “Smarketing – How To Achieve Competitive Advantage through blended Sales and Marketing”. Both published by Kogan Page.
VP Analytics & Marketing Technology, AMA Triangle, and
Optimization & Analytics Manager, Cognetik
Samuel Itin is serving as the VP Analytics & Marketing Technology at AMA Triangle. He is a data-driven marketer, leading a team of optimization and analytics professionals to help organizations around the world test, learn, and make sense of their data at Cognetik. He holds a Bachelor’s Degree from Binghamton University and a Master of Education from University of St. Thomas. A former educator, he loves sharing knowledge with friends and colleagues. When he is not nerding out over statistics or data he spends his time baking, homebrewing, discovering the perfect coffee, traveling, or curling up with a good book. You can reach Sam by emailing him at [email protected]
Premier Partner: GreenBook
GreenBook is a media company that provides resources to market research, consumer insights, and marketing professionals. Through resources such as IIeX Events, GRIT Reports, and other publications, webinars, the GreenBook Blog, and the GreenBook Directory, GreenBook provides the learning and inspiration insights leaders need to stay ahead of the curve.