The marketing technology (MarTech) industry has experienced exponential growth for years, but the COVID-19 pandemic has impacted the MarTech landscape. What are these changes and how should marketers prepare for the next 12-18 months? Join AMA New York, Austin, DC, and Triangle chapters on September 3 for a timely virtual panel discussion on the future of MarTech and how firms should make MarTech investment decisions in this business environment.
Our panel moderator is Scott Brinker, one of the most influential minds in MarTech. Brinker helps us visualize the exponential growth in technology options in his well-known annual Marketing Technology Landscape Supergraphic. Less than a decade ago, we had a few hundred solutions to choose from. Today, marketers have to piece together an infrastructure from a menu of more than 8,000 MarTech solutions.
Why join this event:
- Understand how the MarTech landscape is changing and how to leverage video, social media (including TikTok), collaboration tools, and other technology for your business.
- Learn strategies on how marketers should prepare for these changes.
- Determine key issues for marketers to consider as they build and refine their MarTech stacks.
- Gain insight to inform your company’s marketing strategy.
SCOTT BRINKER, Moderator
VP Platform Ecosystem, Hubspot,
Program Chair, MarTech, and
As VP Platform Ecosystem at HubSpot, Scott shapes the company’s platform strategy and leads business programs for its global technology partner ecosystem. Before that, he was the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc.) and was acquired in 2017.
Since 2008, Scott has also run the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology, and management. As one of his projects, Scott created the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to 8,000. In 2014, he launched the MarTech conference, where he currently serves as the event’s program chair, bringing together a community of thousands of senior marketing operations and technology professionals.
Scott wrote the best-selling book “Hacking Marketing,” published by Wiley in 2016, and co-authored the article “The Rise of the Chief Marketing Technologist” published in Harvard Business Review. He is a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing.