Forget websites, social media and blogs. Companies today are increasingly producing branded digital publications, portals or content hubs to attract and delight customers and improve SEO results — and that has changed the game for marketers. Publishing and programming content are critical elements of a content strategy today. The winners nail it on content strategy, planning and management to provide customers with a truly excellent experience.
“The New Content Culture” by Keith Reynolds offers brand teams, agencies and entrepreneurs a new and exciting marketing strategy designed to and attract and engage customers. With a conviction that brands need to “think like a publisher” to succeed in today’s search-driven marketplace, Reynolds outlines for marketing leaders an effective way to leverage social media and technology to dominate markets and grow relative to competitors.
The key is to align your people, content, and business so that your digital presence effectively connects with your customer audience to achieve your business goals — Just like Malcolm Forbes or Arianna Huffington would do if they were launching a new media property. As a result, you attract new leads to your business. The Content Culture Publisher’s MO offers a roadmap to teams for creating virtual experiences customers will love while achieving measurable ROI.
Not able to tune into the live session? Not to worry! All registrants will receive a link to the recording of the presentation so please register even if you’re unavailable during the scheduled time.
Keith R. Reynolds is an author, speaker, coach, consultant and digital media producer for business growth — and the innovator behind the soon to be released book, The New Content Culture: Adopting the ‘Publisher’s M.O.’ to Grow Your Business. Keith is a digital media and content marketing veteran with deep technology roots who naturally loves to connect with fellow marketers to share his knowledge and help them accomplish their goals. He has worked on marketing, sales and demand generation with category leaders including, Apple, IBM, Kodak and Vodafone, and launched several technology start-ups. As founder and managing member of Publi.io LLC, Keith provides strategic guidance, consulting and training for clients and offers a vast network of trusted SEO Content Marketing resources to help them succeed. Reynolds is the programming chair of the AMA New York.
- Demystify Content Marketing ROI
- Define Your Strategy
- Implement with Your Team
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