The Future of the CMO

Shape the Future of Marketing with Your Peers

An Exclusive Opportunity for CMOs, CROs, and Heads of Marketing

AMA New York has formed a new program built exclusively for executive marketing leaders. This program provides an opportunity for meaningful exploration of strategies, sharing of success stories, and discussion of new trends. We facilitate confidential conversations, roundtable discussions, thought sharing, and educational sessions focused on addressing the important topics that shape the future of marketing and the role of the CMO.

Featured Programs Sections

CMO Video Series

Listen in on conversations with CMOs and heads of marketing.

CMO Roundtables

Shape the future of marketing and the role of the CMO as part of a dynamic, highly accomplished team of passionate marketers.

CMO Events

The CMO role is ever-evolving. Join us for practical discussions and expert presentations that help you navigate and upskill in the executive suite.

Featured Partners

Key Insights

Making Your Employees Your Brand Advocates, A Reaction to Nicole Guidara

Like most marketers, I live by the adage, ‘The consumer comes first.’ As consumer champions, we know the formula is simple, by focusing on your consumer and their wants and needs, we can deliver more relevant innovation to drive long-term loyalty amongst an existing consumer base and conversion amongst new prospects, ultimately driving profitability for the business; simple right?

Pivots Built-in to Your Marketing Strategy

It is an element of thriving, not just surviving. While we can volley on whether a gin distillery that was producing hand sanitizer during the COVID-19 outbreak or, that a SCUBA gear company reconfigured equipment so that it could be used as a ventilator is a pivot, let’s clarify.

Finding Success with Influencer Marketing in 2021: 5 Strategies for CPG Brands

Consumer goods companies are rethinking their marketing strategies, capabilities, and spending to better engage with consumers in the wake of COVID-19.

Solving for Customer Identity in a Cookieless World

Is the Future of Marketing cookieless? Yes and no. Cookies are small pieces of code placed in your browser that collect your user identification (user ID) and information about your web browsing habits.

4 Brilliant Heads of Marketing Reveal New Approaches for a Post-Covid 2021

Chief marketing officers and other heads of marketing are the expected leaders of change, responsible for driving business growth, martech innovation, customer experience, and shaping the brand’s messaging and position.

CMO Video Series Season 1

A new, exclusive digital content series and exclusive content that provides insights on the chief marketer role.

Jim Walsh, SVP Growth Marketing Cisco

Jim Walsh didn’t have a day of marketing experience when he was tapped to run Cisco’s Growth Marketing unit. Yet he found a way to take the mystery out of marketing and show its real worth. His journey offers revelations about how to achieve explosive growth by capitalizing on hidden customer data insights and building bridges between sales and marketing.

Geoff Colon, Head of Brand Studio Microsoft

Does your marketing team comprise the nine areas of human intelligence? Geoff works at the intersection of marketing, technology, and pop culture. He has compelling ideas about how to build a bulletproof marketing team and how to cope with the loss of physical contact with customers.

Nancy Pearson, CMO Eka Software

When COVID-19 hit, Nancy had to rewrite her entire marketing plan in a weekend. And that was just the beginning. She shares an unvarnished viewpoint on the importance of being agile and flexible for all marketers who must navigate through disruption, grounded in real-world experience.

Joanna Seddon, CEO Presciant Brand Strategy

Are you interested in a deep conversation about CMOs? Engage with Joanna, a recognized expert on brand valuation, on the most important pitfalls for marketers, and how senior marketing leaders must elevate the function by delivering real brand value.

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