Overview:

The American Marketing Association, New York Chapter, is embarking on a strategic transition from MailChimp to ActiveCampaign to enhance our marketing automation capabilities and audience engagement strategies. We are seeking a dedicated volunteer to assist the Audience Chair in managing the execution steps of this migration program. This role is crucial for ensuring a smooth transition, maintaining data privacy standards, and optimizing our contact management processes. The volunteer will work closely with AMA New York staff and Blacfox staff, acting as the program owner under the guidance and oversight of the Audience Chair.

Key Responsibilities:

• Assist in planning and executing the migration of contact databases from MailChimp to ActiveCampaign.
• Work collaboratively with internal teams and external partners to ensure a seamless transition.
• Monitor and manage data privacy requirements to comply with legal standards.
• Handle database management nuances, including unsubscribes, duplicate contacts, and data integrity.
• Support the parallel run of MailChimp and ActiveCampaign if needed, identifying and addressing potential challenges.
• Contribute to the development and implementation of best practices for campaign management in ActiveCampaign.
• Facilitate communication and coordination between all stakeholders involved in the migration process.

Skills and Qualifications:

• Experience in managing or migrating contact databases; familiarity with MailChimp and ActiveCampaign preferred.
• Understanding of data privacy laws and regulations.
• Basic knowledge of campaign management software and best practices.
• Ability to identify and troubleshoot potential issues in database management, such as handling unsubscribes and duplicates.
• Strong organizational skills and attention to detail.
• Excellent communication and collaboration abilities.
• Problem-solving mindset, with the capacity to think through and prepare for various eventualities in the migration process.
• Commitment to the mission and values of AMA New York and the ability to work effectively as part of a team.

Commitment:

The volunteer should be prepared to commit a specified number of hours per month (to be determined based on the project phase and requirements) for the duration of the migration program. This role is a volunteer position, and as such, it is unpaid.

Application Process:

Interested candidates are invited to speak to the Volunteer Chair on the AMA Board.

Closing Statement:

This is an exceptional opportunity to contribute to a significant project within a leading marketing organization. The volunteer will gain invaluable experience in project management, database migration, and marketing automation platforms, working alongside experienced professionals in the field. Join us in making a lasting impact on the AMA NYC’s ability to connect and engage with our audience more effectively.

APPLY TODAY!