Brilliance in Marketing
In today's crowded, noisy marketplace, it's harder and harder for brands to stand out. Yet getting the attention of consumers is critical to business success. And that takes relevance. Jesse Purewal, a partner at Prophet, the brand consultancy behind the Brand Relevance Index® talks about what makes a brand relevant, which brands succeed, and what relevance achieves.
The AMA New York is hosting a webinar: The New Content Culture with specific tips on you can use content marketing to power your brand and profitable growth.
Bob Kahn, past president of the American Marketing Association New York, and Senior Vice President at Elateral talks about Advertising Week New York 2018.
Brilliance In Marketing: Brand Trust — Kylie Wright-Ford of the Reputation Institute on How to Earn It
Americans don't trust brands like they used to. Various tracking studies show a decades-long decline in what Forbes magazine calls a “consumer trust crisis.” The American Marketing Association New York caught up with Kylie Wright-Ford, the new CEO of the Reputation Institute to ask her what companies can do to earn and keep brand trust.