Brilliance in Marketing
The football brands that really matter are brands you might not have heard of–unless you are a player, coach, or parent. They are the helmet brands. Here are the four companies making the top five rated helmets.
Ogilvy Consulting’s Laura Masse, talks about blockchain as a brand trust machine. Laura is the author of the book Unblocked: The Power of Blockchain Technology to Establish Trust, Build Brands and Transform Business.
The AMA New York’s Brilliance in Marketing series talks to board member Craig Charney, who led our Future of Marketing research study. He shared some of the highlights of the study that focused on consumer attitudes in China and the US. in this time of economic conflict and rapid technological change.
In marketing today, everything is becoming more measurable. Brand economist Tracy Chong, of Strata Insights talks about measuring intangibles and brand.