Brilliance in Marketing
In marketing today, everything is becoming more measurable. Brand economist Tracy Chong, of Strata Insights talks about measuring intangibles and brand.
Employee backgrounds matter for your brand. Reputation is created less by marketing and more by the people you hire and what they do–so it pays to check.
In today’s crowded, noisy marketplace, it’s harder and harder for brands to stand out. Yet getting the attention of consumers is critical to business success. And that takes relevance. Jesse Purewal, a partner at Prophet, the brand consultancy behind the Brand Relevance Index® talks about what makes a brand relevant, which brands succeed, and what relevance achieves.
The AMA New York is hosting a webinar: The New Content Culture with specific tips on you can use content marketing to power your brand and profitable growth.