Brilliance in Marketing
Brilliance In Marketing: Blockchain as a Brand Trust Machine
Ogilvy Consulting’s Laura Masse, talks about blockchain as a brand trust machine. Laura is the author of the book Unblocked: The Power of Blockchain Technology to Establish Trust, Build Brands and Transform Business.
Brilliance In Marketing: The Future of Marketing Consumer Research in China and the U.S.
The AMA New York’s Brilliance in Marketing series talks to board member Craig Charney, who led our Future of Marketing research study. He shared some of the highlights of the study that focused on consumer attitudes in China and the US. in this time of economic conflict and rapid technological change.
Brilliance In Marketing: The Need for Brand Economics
In marketing today, everything is becoming more measurable. Brand economist Tracy Chong, of Strata Insights talks about measuring intangibles and brand.
Brilliance In Marketing: Employee Backgrounds Impact Brand
Employee backgrounds matter for your brand. Reputation is created less by marketing and more by the people you hire and what they do–so it pays to check.