Close this search box.


Career networking is key to success, but how best to do it?

AMA New York’s Marketing Career Bootcamp concluded with a workshop dedicated to career networking, one of the key success factors in job searching and in career development. The process of networking can be considered an “art,” as it requires talent, creativity, and constant practice. And, like every art, it takes time to master.

Briar Dougherty, CEO & Founder of Career Organic, recommended three questions necessary to begin the process of networking, providing specific advice and working examples for each:

  • Why network?
  • How to network?
  • Who to network with?

In order to build an effective strategy and connect to those most likely to be helpful in accomplishing identified objectives, it is crucial to evaluate primary motivators for initiating a personal networking plan, i.e., a job search, developing industry relationships, or locating potential new clients. Briar emphasized it is also essential to understand, “How do I add value?” and communicate this clearly to maximize the opportunity for an accepted invitation.

After a strategy is determined, it’s time to identify contact targets. “While doing so, be specific”, said Briar. “Know your ask, and do NOT forget to add value!” 

She advised:

  • Be quick and to the point when contacting a person for the first time
  • Be friendly and patient while waiting for his or her feedback
  • Add genuine value. Don’t act like it’s a sale and have an answer for “How do I add value?”

When determining Who to contact, Briar recommended following groups with 1000+ members, and knowing industry influencers and trends with an eye on personal “Dream Companies.” In addition, she counseled: “Don’t be afraid to connect with lower position associates. Those are higher-chance opportunities to land a dream job or company.”

A Q&A session concluding the Marketing Career Bootcamp provided time for attendees to hear professional advice from designated field leaders on setting goals and objectives for career networking and job searching.

A highly relevant quote from thought leader, Gina Romero, sums up a key takeaway from this event: “A really important part of networking is actually about what you bring to the table – not just what you want to get out of it. Contribution is a big part of networking success.”

Session videos are available here on-demand:

AMA would like to thank our Gold Hospitality Partner, Touro GSB, and our Premium Partner, GreenBook, for supporting AMA New York year-round.