Category: AMA Original Content

Boycotting Brands: Brands Symbolize More than Features and Benefits

Boycotting brands for political reasons is becoming more and more common. Does it work? Not for In-and-Out Burger.

Marketers Confidence Index Up Ten Points

The Marketers Confidence Index shows that marketer optimism is ten points higher now than even six months ago, driven by a booming economy.

Back-to-School Marketing the “Other Black Friday”

Back-to-school marketing is changing fast, with Amazon’s Prime Day pushing the evolution of B2S retailing across channels

Finding Lost Marketing Leads: How to Find and Convert Missing Leads

Lost marketing leads are expensive–and damage your reputation. Here are tips for making sure you follow up on every lead.

The 2018 Marketing Volunteer of the Year Award Goes To…Skyla Li

AMA New York is proud to announce Skyla Li as the 2018 Marketing Volunteer of the Year for her contributions to the Marke…

Seven Keys to Successful Brand Collaboration

by Connie Chi | Founder + CEO | The Chi Group A successful brand collaboration can be shockingly powerful–as powerful as influencer marketing. The idea behind it

Marketing Volunteer: Shine a Spotlight on Your Marketing Talents

Be a marketing volunteer. Get involved and enjoy tremendous реrsоnаl benefits with the AMA New York chapter. Giving of your time is a perfect way to showcase your marketing talents –talents that are реrfесtlу suited for vоluntееrіsm.