Marketing mentors and the mentoring program all began with a vision. In the fall of 2014 the vision emerged to develop a mentoring program for the American Marketing Association New York. The purpose of this program was to create more ways to connect, a greater sense of community and the opportunity to contribute to others.

In December of that year a survey was sent to all current members asking for guidance on developing the program. Following that 18 one-on-one interviews were conducted with members who volunteered their ideas to further define the marketing mentor program.

A core team of four people took on the task of launching the marketing mentor program. They developed a handbook for program participants with career planning tools, goal setting questionnaires, general ideas on how to get the most from the program and guidance on meeting format. They also built-in check-ins with mentoring volunteer staff several times during the program cycle to ensure participants felt supported.

In March of 2015 the AMA New York Mentoring Program debuted with 7 mentor-mentee pairs who were matched for 6 months. What the program did for those members was remarkable. It brought people together, allowing members to share their expertise and knowledge. It supported members through job loss and job change. It helped some define a vision for their careers. It created new networks and new friendships.

When all was said and done the first cycle of the marketing mentor program was a success.

What I learned about the AMA New York membership from this effort is that it is filled with brilliant, passionate and inspiring people who have great stuff to contribute to each other. We are a professional organization made up of people longing to make a difference to the marketing community in the NYC area and to each other.

I am grateful for all the members who gave their ideas, time and energy to make this program a success. I am especially thankful for the remarkable core mentoring team, with whom I have the privilege to work.

The second cycle of the marketing mentor program began in February of 2016 with 28 mentor-mentee pairs. This program is making a huge difference for our membership. It started with an idea and one person taking action (in this case me, a individual member volunteering her time). While we are currently closed to applications for this mentoring cycle, you can find out more about the AMA New York Mentoring program at www.amanewyork.org/get-involved/mentoring/ or drop me a line at info@amanewyork.org

The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

Contact Us

234 5th Avenue
New York, NY 10001
(646) 701-5367

Follow Us
Copyright © 2018 American Marketing Association New York. All Rights Reserved. | Privacy Policy | Sitemap