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Marketing Training: Update Your Skills and Certify Your Expertise

Feb 4, 2019 | 0 comments

Marketing Training: Update Your Skills and Certify Your Expertise

By Lisa Merriam
Member, Board of Directors

ama marketing training coursePut marketing training on your agenda for a lasting and rewarding marketing career. Ours is a profession in a constant state of disruption. You’ll need a plan for continuous learning just to stay in place, much less advance in your career. You don’t need to go for a second MBA or even take time off work with these online learning resources:

Trailhead
While focused on Salesforce and Pardot, the education arm has plenty of solid information on the free track. But you will have to shell out a thousand for any marketing training course with certification.

HubSpot Academy
Content marketing giant HubSpot has taken a different route. Their Academy offers tons of free content plus certification courses at no cost at all.

Neil Patel’s Quick Sprout University
And if you like free, prolific blogger Neil Patel offers a very complete and easy-to-digest series covering online marketing, from content marketing, to email, to search engine optimization.

Content Marketing University
The Content Marketing Institute’s marketing training certification track will cost you ($995 per course), but the Institute also offers a massive volume of research, advice, how-to articles, and tips.

Professional Certified Marketer®
Last, but absolutely not least, we have partnered with LinkedIn Learning® to develop a growing catalog of classes. The American Marketing Association offers four tracks of certifications—and you don’t have to be a member. The cost is $249 for AMA members and $349 for non-members.

Lisa Merriam serves on the American Marketing Association board of directors and is chairman of the communications committee. She is a marketing, brand, and content consultant at Merriam Associates.