For marketers, measurable metrics have become instrumental in the business ecosystem in order to improve customer experience and consistently increase customer loyalty.
Tag: brand positioning
Brand purpose is currently being challenged more than it has since the Sixties upheaval of cultural and political trends……….
Startups. Marketing. For those in either world, one may sound secondary to the other. After all, startups can be more focused on building momentum for a product. Corporate marketers, however, tend to think about a brand’s story with a more long-term view.
The signs are obvious. First, big brands began to eliminate the CMO position. It happened at companies ranging from J&J, Coca-Cola and Taco Bell to Uber and Lyft. Others, like PayPal and Unilever, flip-flopped by removing the CMO title, only to reinstate it.