Today’s marketers often feel like they’re working in patchy fog. Will “do more with less” be the corporate mantra for a few ….
Tag: Marketing Strategy
The signs are obvious. First, big brands began to eliminate the CMO position. It happened at companies ranging from J&J, Coca-Cola and Taco Bell to Uber and Lyft. Others, like PayPal and Unilever, flip-flopped by removing the CMO title, only to reinstate it.
Chances are, one of the many pivots you’ve had to make this year is updating your personal brand. The pandemic has force….