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Marketing Week: Equipping You for the Business Challenges of Today

by Lisa Merriam

Marketing WeekAMA Marketing Week #AMAMW celebrates curiosity. It is a week of programming and content designed to  equip you for business challenges facing brands and companies today.

Marketing week runs  October 1-5, 2018. Visit  www.amamarketingweek.com for access to practical solutions and insights, inspiring speakers, and marketers helping other marketers succeed.

The cornerstone is event is the Marketing Week Virtual Conference on Digital Marketing (October 2-3), Register here–it is free.

In today’s fast-paced world, how do you make yourself future proof? You become a digital marketing expert. At Marketing Week’s Virtual Conference, you’ll be immersed in two days of inspiring, future-thinking programming from the top minds in the industry. There will be inspiring keynotes and informative booths.

AGENDA

Day 1: October 2

10 AM-11 AM CT
Googling in the Age of Assistance: Christina Duncan, Principal Analytical Lead, Google​

​11:15 AM-12 PM CT         ​
​Using Google Analytics and Facebook Ads to get +200% ROI: Edin Halilovic, Co-Founder & Business Dev, Lilium Digital

​12:15 PM-1:15 PM CT      ​
​Artificial Intelligence for Marketing -Getting Started: Jim Sterne, Founder Marketing Evolution Experience & Digital Analytics Association

​1:30 PM-2:15 PM CT
​Building your Digital Maturity: Jeff Cheal, Director, Product Strategy; Personalization, Campaign & Analytics, Episerver

Day 2: October 3  ​

​10 AM-11 AM CT              ​
Flashes of Genius – Learning the Art and Science of Creativity: Allen Gannett, Founder & CEO of TrackMaven

​11:15 AM-12 PM CT         ​
​Marketo Breakout Session

​​12:15 PM-1:15 PM CT      ​
​Be the Best Answer for Your Customers with Content, SEO and Influence: Lee Odden, CEO, TopRank Marketing​

​1:30 PM-2:15 PM CT
Overcoming Attribution Frustration: Moving from Gut Instincts to Data Smart Decisions: Misia Tramp, VP Customer Experience Strategy & Insight, Metia

The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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