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AMA New York Insights

Curated posts from members of the AMA New York Board

Jack Morton on Storymaking and Brand Experience

How does brand experience shape the stories that people share about brands? Highlights from Jack Morton’s sold-out “Storymaking and Brand Experience” event on 5 key principals you need to know.

AMA New York Board Celebrates Unleashing the Innovators Launch with Jim Stengel

Unleashing the Innovators, the latest book by Jim Stengel, former Global Marketing Officer at Procter & Gamble and a 2017 inductee to the Marketing Hall of Fame, was launched at the global headquarters Ogilvy & Mather last night. The board of directors of the American Marketing Association New York was there to celebrate with Jim.

2018 Marketing Hall of Fame Call for Nominations

We are proud to announce the open call for nominations for the 2018 Marketing Hall of Fame. The nominations, which are free and open to the public, can be submitted by visiting www.marketinghalloffame.org/nominate/, with a deadline of October 18, 2017. Both members and non-members of the AMA New York can submit nominations.

Brilliance In Marketing: Marketing Broadway Hits–Hamilton, Cats, Kinky Boots, The Great Comet and More

Most people associate marketing with Madison Avenue but that’s under the bright lights of Broadway that the American Marketing Association of New York found brilliance in entertainment marketing. We interviewed Jimmy McNicholas, an expert at marketing live theater. As the Senior Creative Director at SpotCo, he and his team are behind some of Broadway’s biggest brands, from Cats to Hamilton to Kinky Boots and The Great Comet.

Member Contributions

Curated posts from AMA New York membership

Boost Your Marketing Automation Content Strategy

Marketing automation has grown into a billion-dollar industry by offering better customer experience, improved resource allocation and the ability to more cost-effectively scale operations. Though there is a much more to consider, core system capabilities include:...

AMA New York Live Events Great for Networking and Career Development

New York American Marketing Association (AMA New York) live events will make a major difference in your professional life. Watching a streaming live event or a webinar is convenient, but do you gain the contacts and network that you need to grow your business or...

The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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