Survey: Marketers Focusing on Mobile and Consumer-Generated Content

What is the future of mobile marketing and consumer-generated content? The American Marketing Association New York and BrandSpark today announced in conjunction with Dapresy, a global provider of data visualization and data integration software, that the results of the first annual American Marketing Association New York/BrandSpark American Marketers Survey are available online here.

The survey captures the views of more than 650 marketers across the United States, representing a range of major industries. Marketers shared their overall strategy, key tactics, challenges, successes, media spend intentions and ROI perceptions for both mobile and consumer-generated content.

According to the report, researchers expect to see marketers make big investments in technologies to improve mobile marketing effectiveness and consumer-generated content strategies over the next six to 12 months.

consumer-generated content and mobile marketing

The full results of the survey are available here.

This content was originally published by Dapresy. Visit their website at https://dapresy.com/.

The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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