By Karen McFarlane Eric Levitz wrote a Vox piece called “AI’s threat to white-collar jobs just got more real” that (metaphorically) equated the rise of AI to the month before COVID, a time that would change us, physically and psychologically, forever. Except this time, it’s not a virus. It’s technology that’s learning to do our […]
The AI Gap in Your Career Strategy Read More »
Geopolitical tension is officially spilling into the business world, and U.S. firms are feeling the heat. Join us for a critical AMA New York webinar
The Future of Marketing: Successful Global Marketing in an Anti-American Age Read More »
By Peter Weingard Mediocrity at Scale: Martech’s Midlife Crisis Marketing has never been more technologically advanced. With over 14,000 martech solutions available as of 2024, we have an unprecedented array of tools at our disposal. Marketing automation, personalization, and data-driven insights promise boundless opportunities. Yet, for all this innovation, many of us in the marketing
Has Marketing Automation Killed Marketing? Read More »
In a digital landscape filled with noise, how can brands ensure their content truly resonates? As part of NYU’s SPS Future Forward Speaker Series, last Wednesday Paul Kaplan and JP Lespinasse shared essential strategies for creating impactful content that drives measurable results. Meet the Experts JP Lespinasse is the Head of Content Marketing at Lightcast,
Jason Notte, Sports Marketing reporter at ADWEEK, recently sat down with sports marketing leaders Ian Trombetta (SVP Marketing, NFL), Shana R. Stephenson (Chief Brand Officer, NY Liberty), and Shruti Tiwari (MD & Head of Content & Media, Ogilvy North America) to discuss the future of fan engagement and the role of sports in building community
Insights from Sports: Your Next Marketing Frontier Read More »
Peter Weingard Last week, I sat down with Andy Goldberg, EVP and CMO of the New York Mets, to explore the nature of marketing in sports. With over 25 years of experience driving global success for some of the world’s leading brands like American Express, GE, Brand Jordan and Levi’s, Goldberg, offered fascinating insights into
Marketing the Mets Read More »
Today’s marketers often feel like they’re working in patchy fog. Will “do more with less” be the corporate mantra for a few ……
At the Tipping Point: What CXO Leaders Expect from Marketers Read More »
Today’s marketers often feel like they’re working in patchy fog. Will “do more with less” be the corporate mantra for a few ……
Marketing’s Role in Creating an Equitable Future Read More »
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Group membership increases corporate competencies while saving you money Read More »
Today’s marketers often feel like they’re working in patchy fog. Will “do more with less” be the corporate mantra for a few ……
What Are Effective Hospital Marketing Strategies In 2023? Read More »
