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How Telehealth Advertisers Can Stand Out

How Telehealth Advertisers Can Stand Out

Resources Resources ​As telehealth’s popularity exploded in the past year, so too has the number of service providers, making it difficult to be noticed by potential patients. Effectv has compiled a variety of resources, including an ad guide and tips sheet, to help...
The Halo Effect: TV as a Growth Engine

The Halo Effect: TV as a Growth Engine

Resources AMA New York This report, a partnership between Effectv and VAB, explores the halo effect that TV investment can create for overall business health, its importance as both a driver and complement to other marketing channels, and the various motivating...
Seven Books Every Marketer Needs to Read

Seven Books Every Marketer Needs to Read

Resources AMA New York Celebrate National Read-a-Book Day on September 6, 2021, with book recommendations from New York City’s leading marketing minds. Photo by Alexandra Fuller on Unsplash By Samantha Rideout, MPR, BComm, BA From reducing stress (by 68%) to...
The Halo Effect: TV as a Growth Engine

The Evolution of Media Measurement

Resources Current Insights Across the media industry, there is a strong appetite to evolve from age and gender to audience-based measurement. Delve into this Comcast Advertising report with Heather Coghill, Sr. Director of Audience Insights at Effectv, to hear how...

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