Using Streaming Content in a Comprehensive Ad Campaign
Streaming has drastically changed how people watch TV and, in turn, how advertisers can reach them. Learn about the rise……
Category: resources
Reaching the Growing LGBTQ Population with Thoughtful Advertising
Streaming has drastically changed how people watch TV and, in turn, how advertisers can reach them. Learn about the rise……
How Telehealth Advertisers Can Stand Out
This report, a partnership between Effectv and VAB, explores the halo effect that TV investment can create for overall business…..
The Halo Effect: TV as a Growth Engine
This report, a partnership between Effectv and VAB, explores the halo effect that TV investment can create for overall business…..
The Evolution of Media Measurement
Across the media industry, there is a strong appetite to evolve from age and gender to audience-based measurement.
5 Content Development Strategy Ideas
How can you create an effective content development strategy to prioritize, manage, and plan content? Many businesses churn out company-focused assets that are, unfortunately, created in silos and published randomly. Content is not repurposed.
Overwhelmed with endless marketing data? Read this.
Many marketers today are looking for a solution that will help them go beyond their data, so they can focus on the creative, more inspiring aspects of their work. Paragone.ai is built precisely on this premise.
Sage Career Advice from a Top J & J Division President
We had an in-depth discussion with Duda Kertész, President of U.S. Skin Health at Johnson & Johnson Consumer Health. We asked her what advice she would give up and coming marketers.
Transforming Brand Purpose: Change From The Inside Out
Brand purpose is currently being challenged more than it has since the Sixties upheaval of cultural and political trends……….
6 Tips to Navigate Office Politics
No workplace is perfect. Office politics exist everywhere — though in varying types and degrees. Research shows its prevalence: It has been reported that 93% of managers claim workplace politics exist in their organization, and 70% feel that to achieve success, a person must engage in politics.