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How to Generate Direct Revenue from Your Marketing Program

July 26, 2017 at 1:00 pm - 2:00 pm

AMA New York Smart Marketing Webinar Series

View the webinar recording sponsored by Content Marketing Institute to learn how to create valuable content that pays for itself.


Killing your current marketing structure may be the only way to save it.


What if everything we currently know about marketing is what is holding us back? Marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.


Webinar viewers will learn:


  • Create valuable subscribers that opt-in to your content
  • Develop a content destination as an asset for your organization
  • Monetize content assets and generate direct and indirect revenues
  • Take the steps necessary to start this change in your company



Joe Pulizzi
Founder, Content Marketing Institute & Content Marketing World








Webinar Sponsors


July 26, 2017
1:00 pm - 2:00 pm
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American Marketing Association New York


Food Available

The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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