Simply having data insights doesn’t mean you are doing analytics, and having a team using automated sentiment tools doesn’t qualify them as analytics professionals. Marketing departments are struggling to demonstrate concrete ROI, but the imperative of “getting analytics right” has never before been more important.
The potential that Big Data has to drive marketing operations is enormous. Yet between “dirty data” and “data overwhelm,” too many organizations are still struggling to get the right analytics framework in place. They find themselves falling behind their competitors.
Please join AMA New York and KRC Research’s Bradley Honan and Derek Richer for a timely seminar and interactive discussion of the most common marketing research analytics mistakes and what could be done to avoid them.
Bradley is CEO of KRC Research. In his role at KRC, Bradley directs a team of opinion research experts across 5 offices in 2 countries with a wide range of expertise including content creation, digital analytics, thought leadership, media surveying, and corporate reputation and messaging.
An expert in corporate reputation, brand equity, qualitative and quantitative research methods, and media monitoring and measurement, Bradley’s career has centered around advising and counseling executives at large-enterprise businesses, nonprofit organizations, and on behalf of high-profile political leaders at home and abroad.
Senior Vice President
Derek has over a decade of experience conducting custom research using the latest analytics, survey research, and qualitative techniques. His expertise spans big data, social and digital analytics, predictive modeling, in-market experimental testing, and primary market research. Some of Derek’s long-term clients include Verizon, Gartner, the American Civil Liberties Union, the Centers for Medicare & Medicaid, and the Bill & Melinda Gates Foundation.