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Integrated Marketing Communication and its Impact on Business Results

January 18, 2017 at 6:00 pm - 8:00 pm

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Learn integrated marketing communication tactics at our first event of 2017!

Integrated Marketing Communication and its Impact on Business Results

Our three marketing and communication experts will share experiences and opinions during this presentation on how new technologies, methods, and statistical acumen have made marketing performance tracking more accurate than it has ever been before. This panel will be of interest to marketers and public relations professionals at all levels, attendees will learn how to:


  • Assess the business landscape impacting a brand’s health
  • Identify current strengths and weaknesses in their marketing value proposition
  • Establish meaningful, reasonable, and measurable performance objectives
  • Develop a marketing mix to achieve maximum impact
  • Gain actionable insights from their marketing communication strategy




David Lurie
Manager of Media Innovation


Dave manages the execution of media partnerships, develops original content strategies for targeting new audiences in new ways and supports company ad campaigns with innovative distribution strategies. Prior to this role, he served as a public relations manager at GE, focusing on media relations and financial communications. Dave is a proud alum of the S.I. Newhouse School of Public Communications at Syracuse University.



Mark Stouse
Founder and CEO


In 2015, Mark founded Proof, the first software company in the world to accurately compute the value that marketing and communications professionals create every day for businesses around the world. Together with a team of data scientists and input from more than 200 Fortune 1000 business leaders, he developed a sophisticated SaaS platform designed to identify and demonstrate the existence, strength and timing of cause-and-effect relationships hidden in customer data.



Mark Weiner
Chief Executive Officer
PRIME Research LP


Since 1993, Mark has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications. He is the author of Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication and the PR Quamet.

Mark joined PRIME as CEO in 2008. Under his guidance, PRIME earned many “Best PR Research” awards including The Diamond Sabre (The Holmes Report); The Platinum Award (PR News); The Ogilvy Award (Advertising Research Foundation), and The Jack Felton Golden Ruler Award (Institute for Public Relations).


$35 for Current Members of the AMA New York
$35 for Current GreenBook Listers
$50 for General Attendees

Food and Beverages will be provided.

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January 18, 2017
6:00 pm - 8:00 pm
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The William and Anita Newman Vertical Campus

Baruch College, 55 Lexington Avenue

New York, NY 10010


American Marketing Association New York

The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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