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Marketer’s Toolkit Workshop: Building an Email Marketing Strategy That Delivers

January 7th at 12:00 pm - 1:00 pm

Free

[on demand]

2020 threw us a curveball, yet provided an opportunity to pause, reflect, declutter and recenter. Throughout this challenging year, we also saw a massive surge in ecommerce. As a result, digital marketing and specifically, email strategy, became more critical and integral to surviving (and thriving!) than ever before.

If you haven’t reviewed your email marketing strategy and revised your programs to reflect our changing times, or if you didn’t have a specific email channel strategy to begin with, now’s the time to prepare so you can hit the ground running in 2021.

 Join Karen Talavera, email expert and founder of Synchronicity Marketing as she shares both the mindset and roadmap for creating an email marketing channel strategy and reveals the specific campaigns that are a must for success.

This workshop will reveal:

  • The three greatest challenges faced by email marketers and how to overcome them.
  • The five types of email marketing programs that should be part of every channel strategy, why you need them, and how they increase subscriber revenue and engagement.
  • Which high-value automation-driven campaigns are absolutely essential to a successful email marketing program.
  • A framework for devising an email channel strategy and a process for prioritizing what to do first.

All participants will receive Synchronicity Marketing’s complimentary “Blueprint for Email Marketing Success” ebook, a step-by-step planning and organization guide for plotting an email strategy and prioritizing what to do first.

Level: Intermediate

Ideal for:

  • Email Marketing specialists or managers
  • Digital Marketing managers or directors
  • CRM professionals
  • Brand or product managers
  • Agency account directors
  • Ecommerce professionals

Speaker

KAREN TALAVERA
Founder, Principal
Synchronicity Marketing

Karen Talavera is the founder and principal of Synchronicity Marketing, a data-driven digital marketing consultancy. As current Vice Chair of the Email Experience Council she is a recognized global expert, thought-leader, speaker and professional educator with 20 years’ experience in email and digital marketing strategy. Karen has contributed to ecommerce performance improvements for countless brands in DTC, financial services, travel, healthcare, retail and tech including Google, Disney, Kendo Brands, City National Bank, AAA, Fidelity, Amway, and many more. Follow Karen on Twitter and LinkedIn.

For general program related questions please email [email protected]

PARTNERS

Premier Partner: GreenBook
GreenBook is a media company that provides resources to market research, consumer insights and marketing professionals. Through resources such as IIeX Events, GRIT Reports, and other publications, webinars, the GreenBook Blog, and the GreenBook Directory, GreenBook provides the learning and inspiration insights leaders need to stay ahead of the curve.

Details

Date:
January 7th
Time:
12:00 pm - 1:00 pm
Cost:
Free
Event Categories:
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Event Tags:
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Venue

NY United States

Organizer

American Marketing Association New York
Phone:
212-849-2752
Email:
info@amanewyork.org
Website:
www.amanewyork.org

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