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Sports Marketing With The Nets

January 29 at 5:00 pm - 7:30 pm

chicago bulls logo and brooklyn nets logo on picture of NBA game

Thank you for your interest in this event! Unfortunately, tickets have sold out.

 

Every niche of marketing is filled with obstacles and opportunities, risks and rewards. No field of marketing has more challenges than sports marketing. How do you create a unique experience regardless of wins and losses? How do you create a community where attending a sports game becomes a tradition? Join the American Marketing Association New York at its latest event: Sports Marketing with the Nets.

 

The Brooklyn Nets have returned home! But with a young team, a new stadium, and a historical area that has changed with the times, how has the stadium’s marketing team managed to adapt? What tactics has Barlays Stadium (BSE Global) used in branding to separate the Nets from the Barclays brand? Instead of telling us their secrets, will they show us?

 

Event Agenda:

5:00 – 5:30 PM Attendee Check-in
5:30 – 7:00 PM Panel Discussion
7:00 – 7:30 PM Q&A Session
7:30 PM Nets vs. Bulls Game

Event ticket includes food and drinks vouchers for the stadium plus a ticket to the evening’s game.

 

Featured Speakers:

Elizabeth Brooks, CMO of BSE GlobalElizabeth Brooks
CMO
BSE Global

Elizabeth oversees all of the marketing efforts for BSE’s teams and arenas, including branding, advertising, merchandising, creative, digital, and in-game presentation. Prior to joining BSE, she served as Chief Marketing Officer and Executive in Residence at the private equity firm, Sopris Capital Associates, where she worked across multiple high-growth portfolio companies.

An industry leader with more than 20 years of experience, Elizabeth has held senior marketing roles in entertainment, technology, and music, including CMO of big data innovator Lucid, Senior Vice President of Content & Marketing for Live Nation Entertainment, and CMO of RealD, the global leader in 3D cinema. At Lucid, her brand leadership propelled the company to its recent $60M minority investment round. While at Live Nation, Elizabeth drove triple-digit growth in key digital customer metrics and grew revenue in digital, sponsorship, and branded content.

Elizabeth resides in Manhattan with her husband, Brett, and her two dogs, Johnny Cash and Leia.

 

Ashley Kahler, VP of Partnership Marketing & Brand Strategy for BSE Global

Ashley Kahler
VP of Partnership Marketing & Brand Strategy
BSE Global

Ashley is responsible for providing strategic consulting to the account teams across all Barclays Center, Brooklyn Nets, and New York Islanders partnerships. She oversees the execution and creative planning for a number of multi-year partnerships focusing primarily on sports, entertainment, music, and, apparel/footwear. Ashley started with the Brooklyn Nets back in 2011 as the Manager of Corporate Sales & Services and worked her way up to the Director of Partnership Marketing before being named the VP of Partnership Marketing & Brand Strategy back in January 2018. Ashley previously spent 4 years with the NFL Players Association as a Licensing Coordinator.

 

Tara Carson
Director of Premium Marketing
BSE Global
 
Tara is a marketing professional with BSE Global. Though she is new to the Brooklyn Nets she is not new to “Selling Leisure.” As a Marketer for Jet Blue, she spent 15 years crafting unique experiences to the travel audience. Tara led the Regional Marketing and Consumer Promotions team and was responsible for the development and execution of innovative and creative campaigns with the goal of engaging customers. Needless to say, she knows what she is doing and is eager to tackle the Brooklyn Nets.

 

Tickets have sold out. No on-site registrations will be available. 

Event Partner

Details

Date:
January 29
Time:
5:00 pm - 7:30 pm
Event Categories:
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Event Tags:
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Organizer

American Marketing Association New York
Phone:
646-701-5367
Email:
info@amanewyork.org
Website:
www.amanewyork.org

Venue

Barclays Center

620 Atlantic Ave

Brooklyn, NY 11217 United States
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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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(646) 701-5367

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