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Pink Goldfish: Exploit Imperfection and Captivate Your Customers

April 2nd at 12:00 pm - 2:00 pm

True differentiation in business is rare. We are now living in an age of equivalency which makes businesses seek new ways to stand out. So how do you differentiate your company in the sea of sameness? This workshop will provide you with an actionable seven-part framework to leverage what makes you unique and wonder-full in business and achieve a competitive edge.

Key Takeaways:

  • Tools: Get equipped with how to uncover weakness and weirdness in your DNA.
  • Skills: Understand how to design in order to amplify uniqueness.
  • Empathy: Gain a deeper appreciation for the need to exceed customer expectations


Tickets will include a workbook and lunch consisting of a starter, main course, and dessert.

Ticket Sales End Soon!








Featured Speakers

Stan Phelps, AMA New York event speaker

Stan Phelps

Stan Phelps is the Founder of PurpleGoldfish.com. He is a TEDx Speaker, Forbes Contributor, and IBM Futurist that focuses on customer experience and employee engagement. Throughout his career Stan held many marketing leadership roles with adidas, International Management Group, PGA of America, and Synergy.

He’s the author of 10 books: Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, Purple Goldfish-Service Edition, Red Goldfish, Pink Goldfish, Purple Goldfish-Franchise Edition, Yellow Goldfish, and Gray Goldfish. They all focus on the little ways to drive differentiation, increase loyalty, and promote positive word of mouth. He has spoken at over 300 events in 16 countries.

Stan holds a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. He lives in Cary, North Carolina with his wife Jennifer two boys Thomas and James.

Ticket sales will end at 11 PM on Monday, April 1st. No day of, on-site registration will be available.


April 2nd
12:00 pm - 2:00 pm
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American Marketing Association New York


The Almond

12 East 22nd Street

New York, NY 10010 United States
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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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