[DOWNLOAD] The Future of Marketing Report, 2019

Techlash is Here: Consumer Concerns, Digital Disconnects, and Economic Nationalism in the US And China

How do the views of consumers and marketers compare and contrast in the world’s two largest world markets?

In a time of trade war, economic nationalism, and rapidly changing shifts in market production, demand, brands, and technology, marketers need an advance look to inform their plans and strategies. To give you that insight, AMA New York surveyed 500+ consumers and 500+ marketers in the United States and China. The expansive sample and in-depth questionnaire provided a rich trove of data that culminated in a groundbreaking research report that covers topics and questions that are critical for marketers today, including:

  • AdTech: Do consumers welcome the adtech innovations that marketers rely on to better understand customer behavior? 
  • Privacy: Do marketers’ estimates about privacy concerns align with consumer opinions?
  • Nationalistic Reactions: Even if trade disputes are seemingly resolved, how will they affect marketers and the view of brands by Chinese and U.S. consumers?
  • Media/Digital Media: Which consumers will increase their media usage and where should marketers allocate budget?
  • Social Media and Gaming: Which social media platforms are the most pervasive in the both countries? 
  • Virtual Reality and AI: How do U.S. and Chinese consumers feel about the use of these tools when it comes to advertising and privacy?

Special thanks to our sponsors Kadence, YouGov, GreenBook, and Charney Research.


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.
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