Ad jingles and New York just go together. Some of the most famous ad jingles (and jingle writers) have a New York connection.
I Love New York: Famous Ad Jingles and Jingle Makers from New York Read More »
Western brands have left Russia to protest the invasion of Ukraine and to comply with sanctions. But did they? The American…..
Brilliance in Marketing: Western Brands in Russia Since the Sanctions Read More »
What will Elon Musk and change in strategy mean for the Twitter brand? And what will it all mean for brands on Twitter? Here are some thoughts from marketers around the world.
What’s Next for the Twitter Brand–and Twitter Advertisers–Now that Elon Musk Owns It? Read More »
The Marketing Accountability Standards Board is where marketing activities meet financial return….
Brilliance in Marketing: Marketing Accountability Standards Board Read More »
The American Marketing Association New York is thrilled to announce the opening of nominations for the 2022 Marketing……
When #GameStop becomes #GameStonk–What should marketers do if their brand suddenly….
Should a brand take a political stance? If so, how should marketers approach it? AMA NY board members weigh in with opinions and advice on issue advocacy.
Should a brand take a political stance? Brands and issue advocacy Read More »
The Coca-Cola brand portfolio is in for a trim, as they give underperforming zombie brands the axe after a thorough brand rationalization study.
COCA-COLA BRAND PORTFOLIO TRIM: KILLING ZOMBIE BRANDS Read More »
“Women Leading the Way Series” is part of the AMA New York’s initiative to support women in marketing. Sponsored in part by Cisco, this series profiles women who are changing the game of marketing in the workplace.
WOMEN LEADING THE WAY: AN INTERVIEW WITH AMY PROTEXTER Read More »
Get a closer look at the MarTech field at this important discussion: The Future of MarTech Panel on Thursday, September 3, 2020 from 12:00 pm to 1:00 pm ET, hosted by AMA New York, Austin, DC and Triangle chapters.
The Future of MarTech: Panel Discussion Read More »
