Here is a content marketing model that helps you break through and have impact—especially for companies with low budgets and scarce time and manpower.
Nike Brand Wins the Football Season — With or without Kaepernick Read More »
Here is a content marketing model that helps you break through and have impact—especially for companies with low budgets and scarce time and manpower.
Content Marketing Model—Design for Effective Results Read More »
Online review sites are a critical part of brand management. Brand ratings and reviews drive traffic to your site or drive customers away.
Online Review Sites: Critical to Your Brand, Reputation and Business Read More »
China B2C markets are dominated Generation Z–born 1997-2002. By 2020, they will be as many as 40% of Chinese consumers.–guest blogger Antonio Acunza
Want to export to China? Focus on the Z-lennials for B2C marketing Read More »
In today’s crowded, noisy marketplace, it’s harder and harder for brands to stand out. Yet getting the attention of consumers is critical to business success. And that takes relevance. Jesse Purewal, a partner at Prophet, the brand consultancy behind the Brand Relevance Index® talks about what makes a brand relevant, which brands succeed, and what relevance achieves.
Brilliance In Marketing: Prophet Brand Relevance Index Read More »
By Lisa Merriam Member, Board of Directors Modern PR blends old-fashioned media outreach, search engine optimization, use of social media and influencer marketing. Getting all the pieces to work together creates a sum-greater-than-its-parts dynamic that can boost your marketing. With so much attention to SEO and other digital aspects of PR, media outreach gets short
Modern PR: 7 Tips for Pitching Your Story Read More »
Intergenerational workforces are now the norm. Ever wonder why it seems harder and harder to get people to work together? Is conflict is inevitable?
Intergenerational Workforce: Maximizing Strengths for Workplace Success in 2019 Read More »
The AMA New York is hosting a webinar: The New Content Culture with specific tips on you can use content marketing to power your brand and profitable growth.
People have high opinions of companies that give back, and that benefits their corporate reputation. For those that don’t give back, it’s time to start.
What Domino’s® Can Teach Big Pharma About Corporate Reputation Read More »
Collecting market intelligence when you expand internationally is a strategic imperative. Understanding the where, why, when and how of stepping into a foreign market will help you optimize company resources, align functions, and design the most effective market-focused strategy to meet business goals.
The Strategic Importance of Market Intelligence Read More »
