Consumer goods companies are rethinking their marketing strategies, capabilities, and spending to better engage with consumers in the wake of COVID-19.
What is marketing’s role in pushing diversity, equity, and inclusion (DEI) forward?
The B2B market nowadays is dynamic, with much change in who’s involved, how to reach them, and their responses to concerns outside the marketplace.
Celebrate National Read-a-Book Day on September 6, 2021, with book recommendations from New York City’s leading ma….
Creative people are often described as disruptive, unpredictable, chaotic, or dramatic. But are these qualities so very bad,……
Is the Future of Marketing cookieless? Yes and no. Cookies are small pieces of code placed in your browser that collect your user identification (user ID) and information about your web browsing habits.
Chief marketing officers and other heads of marketing are the expected leaders of change, responsible for driving business growth, martech innovation, customer experience, and shaping the brand’s messaging and position.
I had the opportunity to chat with Peter Ukhurebor, Co-founder of One Block Village, who is on a mission to change the…….
Mattel was very forward in its thinking. It understood the promise of little girls when it first launched Barbie in 1959, and it……..
For marketers, measurable metrics have become instrumental in the business ecosystem in order to improve customer experience and consistently increase customer loyalty.
Our mission is to inspire, support, and celebrate brilliance in marketing.
Our mission is to inspire, support, and celebrate brilliance in marketing.
© 2024 Powered by Building Brands Marketing
Our mission is to inspire, support, and celebrate brilliance in marketing.
© 2024 Powered by Building Brands Marketing
