Finding Success with Influencer Marketing in 2021: 5 Strategies for CPG Brands
Consumer goods companies are rethinking their marketing strategies, capabilities, and spending to better engage with consumers in the wake of COVID-19.
Category: AMA Original Content
Are Our Practices Creating an Exclusion Pipeline?
What is marketing’s role in pushing diversity, equity, and inclusion (DEI) forward?
Download Report: The Future of Marketing–Techlash
The B2B market nowadays is dynamic, with much change in who’s involved, how to reach them, and their responses to concerns outside the marketplace.
Seven Books Every Marketer Needs to Read
Celebrate National Read-a-Book Day on September 6, 2021, with book recommendations from New York City’s leading ma….
Innovation & Creative Thinking for the Entrepreneur’s Toolkit
Creative people are often described as disruptive, unpredictable, chaotic, or dramatic. But are these qualities so very bad,……
Solving for Customer Identity in a Cookieless World
Is the Future of Marketing cookieless? Yes and no. Cookies are small pieces of code placed in your browser that collect your user identification (user ID) and information about your web browsing habits.
4 Brilliant Heads of Marketing Reveal New Approaches for a Post-Covid 2021
Chief marketing officers and other heads of marketing are the expected leaders of change, responsible for driving business growth, martech innovation, customer experience, and shaping the brand’s messaging and position.
A Conversation with Peter Ukhurebor: Why Black Creatives Matter
I had the opportunity to chat with Peter Ukhurebor, Co-founder of One Block Village, who is on a mission to change the…….
How Inclusivity Shepherded Barbie® Through Decades of Success
Mattel was very forward in its thinking. It understood the promise of little girls when it first launched Barbie in 1959, and it……..
ROE: The New Metric for Improving Customer Experience and Increasing Loyalty
For marketers, measurable metrics have become instrumental in the business ecosystem in order to improve customer experience and consistently increase customer loyalty.