AMA Original Content - AMA New York

Marketing’s Role in Creating an Equitable Future

Today’s marketers often feel like they’re working in patchy fog. Will “do more with less” be the corporate mantra for a few ……

What Are Effective Hospital Marketing Strategies In 2023?

Today’s marketers often feel like they’re working in patchy fog. Will “do more with less” be the corporate mantra for a few ……

The Marketing Hall of Fame 2023

Induction into the Marketing Hall of Fame is a unique honor. The Marketing Hall of Fame is different from other awards in five ways…..

How to Build a Resilient Marketing Strategy with Scenario Planning

Today’s marketers often feel like they’re working in patchy fog. Will “do more with less” be the corporate mantra for a few ….

Digital Marketing in 2023. Career Growth Skills

Digital marketing is a modern and efficient method of promoting products or services through digital channels. It involves….

I Love New York: Famous Ad Jingles and Jingle Makers from New York

Ad jingles and New York just go together. Some of the most famous ad jingles (and jingle writers) have a New York connection.

What’s Next for the Twitter Brand–and Twitter Advertisers–Now that Elon Musk Owns It?

What will Elon Musk and change in strategy mean for the Twitter brand? And what will it all mean for brands on Twitter? Here are some thoughts from marketers around the world.

15 Podcasts Marketing Leaders Are Listening To Right Now

Are you one of the 100 million people who listened to a podcast in 2020? Or one of the projected 125 million listeners tuning into podcasts this year?

How Insights Departments Are Solving Problems By Taking Research In-House

Moving away from agencies and taking a more hands-on approach to research can feel difficult, but for those brands that do, the rewards can be huge. In this guide, we look at how brands including Organic Valley, World Remit, and PensionBee have powered up their insights departments by working with Attest.

Want Brand Equity? Deploy Working Moms

We are in a she-cession, a term coined early in the pandemic by C. Nicole Mason, President and Chief Executive of the Institute for Women’s Policy Research. This term focuses on the negative impact our current economic crisis has had on women. The gender gap in unemployment rates is widening. How do we reverse this?

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