Brand purpose is currently being challenged more than it has since the Sixties upheaval of cultural and political trends……….
Tag: inclusion marketing
Marilyn Markham is a tour de force. Her title of “Head of Salesforce Center of Excellence” at American Express Global Business Travel (GBT) can’t contain her.
Out With the Old, In With Inclusive Marketing: Insights for Authentic Representation of Your Company and Brand
Gone are the days of communities being satisfied with token gestures of diversity. Today’s savvy consumers seek brands that convey the company’s genuine voice, inclusive of representational stories. This means Chief Marketing Officers, Brand Strategists, and the like, need to identify concrete ways to create diverse storytelling reflective of their consumer base.
Diversity, equity, and Inclusion stand as the pillars to any developmental community in changing the world. In times of social strife due to emerging technologies and skills gaps in the workforce, marketing will be an essential north star for changing the world. Questions will arise from this generation of marketers: