Insights from Sports: Your Next Marketing Frontier
Jason Notte, Sports Marketing reporter at ADWEEK, recently sat down with sports marketing leaders Ian Trombetta (SVP Marketing, NFL), Shana R. Stephenson (Chief Brand Officer,
Jason Notte, Sports Marketing reporter at ADWEEK, recently sat down with sports marketing leaders Ian Trombetta (SVP Marketing, NFL), Shana R. Stephenson (Chief Brand Officer,
Launched in May 2018, Minority Report Podcast highlights people of color, women, and LGBTQ+ leaders within business,….
Launched in May 2018, Minority Report Podcast highlights people of color, women, and LGBTQ+ leaders within business,…..
We had an in-depth discussion with Duda Kertész, President of U.S. Skin Health at Johnson & Johnson Consumer Health. We asked her what advice she would give up and coming marketers.
Duda Kertész is truly a Global Leader. She is President of U.S. Skin Health, Johnson & Johnson Consumer Health. With over two decades of experience in consumer healthcare across Latin America and the United States, Duda is known for her ability to shape business strategy, drive brand equity and consumer advocacy as well as build high-performing, diverse teams with strong inclusive culture.
For some people, change is terrifying because it often involves risk and uncertainty. Others embrace change as an opportunity……
Margaret Molloy has completed various “tours of duty” to become the marketing executive she is today. That started with her childhood spent growing up on a dairy farm in Ireland and then included more formal training in diverse areas from government to tech to product marketing.
The signs are obvious. First, big brands began to eliminate the CMO position. It happened at companies ranging from J&J, Coca-Cola and Taco Bell to Uber and Lyft. Others, like PayPal and Unilever, flip-flopped by removing the CMO title, only to reinstate it.
We interviewed Susan to get a better understanding of what being a publisher means for companies, the benefits it brings, and the challenges of adopting this strategy.
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