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Mets Social Strategy Secrets: How To Connect With Your Audience

June 13 at 5:00 pm - 7:10 pm

We had such a fun time learning about the Mets’ marketing strategy from Executive Director of Marketing in July but there was still a great deal we wanted to know. Ever wonder what goes into the social media strategy of a Major League Baseball team? Will Carafello has been Senior Director of Mets Social Media for over five years and on June 13th he will share the unique challenges facing the Mets as they try to reach their fans and followers on social media.

After Will’s presentation, we will enjoy the Mets vs. Cardinals game that evening. Did we mention that each ticket includes $30 in food/beverage credit?

What lessons can you apply to your own brand’s social strategy? Buy your tickets for this event and find out!



5:00 – 5:30 Event Check-In
5:30 – 6:30 Presentation
7:10 Mets vs. Cardinals Game


Featured Speaker:

Will Carafello

Will Carafello
Senior Director, Social Media
New York Mets

Will is responsible for working collaboratively across the organization to oversee the Mets social media efforts. Previously, he was Director of Marketing for the New Jersey Devils. While there, Will was instrumental in the creation of “Mission Control,” the first digital command center within the sports and entertainment industry. He successfully guided the growth of the team’s social media engagement, an achievement realized via the Devils #1 Klout score in the NHL.

Will has spent over a decade in the sports and entertainment industry in marketing roles across venues, arenas and professional sports teams. He was an integral part of the pioneering team that opened the Prudential Center in 2007. Will has also garnered experience from roles within the Meadowlands Sports Complex (Continental Airlines Arena and Giants Stadium), and Madison Square Garden. He was previously the Marketing Director for the Harlem Globetrotters.



Please Note: Tickets to this event are not eligible with other offers or discounts. Refund requests must be received 7 business days before the listed start time.


Ticket sales end on Monday, June 10th at 10 PM! We will not be processing on-site registrations for this event.


June 13
5:00 pm - 7:10 pm
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American Marketing Association New York


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Queens, New York 11368
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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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