Iconic fashion brands appear in nearly every exhibit at the new MoMA exhibition Items: Is Fashion Modern? The American Marketing Association visited the Museum of Modern Art’s newest exhibition to see what brands DO belong in a museum…
October 16, 2017 Neuroscience and marketing–that is what attracted a near-capacity audience at the AMA Executive Circle October 2017 meeting hosted by New York Blood Center for an exciting and enlightening presentation “Better Communication Through Neuroscience.” Tony Dottino, an expert on the neuroscience of leadership, shared concepts and interactive exercises to teach us how to
Neuroscience and Marketing: Better Communication Through Neuroscience Read More »
How does brand experience shape the stories that people share about brands? Highlights from Jack Morton’s sold-out “Storymaking and Brand Experience” event on 5 key principals you need to know.
Jack Morton on Storymaking and Brand Experience Read More »
Unleashing the Innovators, the latest book by Jim Stengel, former Global Marketing Officer at Procter & Gamble and a 2017 inductee to the Marketing Hall of Fame, was launched at the global headquarters Ogilvy & Mather last night. The board of directors of the American Marketing Association New York was there to celebrate with Jim.
AMA New York Board Celebrates Unleashing the Innovators Launch with Jim Stengel Read More »
Most people associate marketing with Madison Avenue but that’s under the bright lights of Broadway that the American Marketing Association of New York found brilliance in entertainment marketing. We interviewed Jimmy McNicholas, an expert at marketing live theater. As the Senior Creative Director at SpotCo, he and his team are behind some of Broadway’s biggest brands, from Cats to Hamilton to Kinky Boots and The Great Comet.
We are proud to announce Priya Doty as the winner of the Marketing Volunteer Spotlight Award. By day Priya Doty has over…..
Congratulations to Our New Marketing Volunteer Spotlight Award Winner, Priya Doty! Read More »
We visited Matrixx Initiatives to interview CEO M’Lou Walker on the innovative approach to media buying of television time–highly targeted, extremely flexible and exactly measurable.
Brilliance In Marketing: Zicam Media Buying Innovation Read More »
Embracing the future of marketing, the American Marketing Association New York inducted four outstanding marketers into……
Reflections on the Future of Marketing from the 2017 Marketing Hall of Fame Inductees Read More »
The American Marketing Association New York is pleased to announce Keith Reynolds has been voted Volunteer of the Quarter….
American Marketing Association New York Volunteer of the Quarter Keith Reynolds Read More »
