Bob Kahn, past president of the American Marketing Association New York, and Senior Vice President at Elateral talks about Advertising Week New York 2018.
Brilliance In Marketing: Advertising Week New York 2018 with Bob Kahn Read More »
AMA Marketing Week #AMAMW celebrates curiosity. It is a week of programming and content designed to equip you for business challenges facing brands and companies today.
Marketing Week: Equipping You for the Business Challenges of Today Read More »
If you haven’t seen this classic George Carlin bit “Advertising Lullaby” in a while, it’s definitely worth a refresher.
George Carlin Classic: Advertising Lullaby Read More »
Who is winning the Cola Wars? Two Columbia Business School experts analyze 50 years of Coke and Pepsi ad campaigns for Vanity Fair Magazine.
Cola Wars–Whose Side Are You On? Who Is Winning? Read More »
Americans don’t trust brands like they used to. Various tracking studies show a decades-long decline in what Forbes magazine calls a “consumer trust crisis.” The American Marketing Association New York caught up with Kylie Wright-Ford, the new CEO of the Reputation Institute to ask her what companies can do to earn and keep brand trust.
The Nike controversy surrounding the Colin Kaepernick ad and product deal spurred a discussion among members of the board we invite our members to join.
Nike Controversy: Colin Kaepernick Marketing Strategy Analysis Read More »
Boycotting brands for political reasons is becoming more and more common. Does it work? Not for In-and-Out Burger.
Boycotting Brands: Brands Symbolize More than Features and Benefits Read More »
March Madness preparations are already well underway for the NCAA Division I Mens Basketball Tournament coming to the new 70,000 seat US Bank Stadium in Minneapolis. The tournament generates the majority of the National Collegiate Athletic Association’s $1.1 billion in revenue
Brilliance In Marketing: March Madness in August At NCAA Headquarters Read More »
The Marketers Confidence Index shows that marketer optimism is ten points higher now than even six months ago, driven by a booming economy.
Marketers Confidence Index Up Ten Points Read More »
Back-to-school marketing is changing fast, with Amazon’s Prime Day pushing the evolution of B2S retailing across channels
Back-to-School Marketing the “Other Black Friday” Read More »
