fbpx

Resources

 

Becoming More Customer-Centric in 2020

Jan 29, 2020

By Lisa Merriam
AMA New York Board of Directors

If your company seeks to be more customer-centric in 2020, here’s an event preview for From Insights to Action: Creating True Customer-Centricity scheduled for February 6, 2020.

The idea of a customer-centric company is not new, but tools and approaches continue to evolve—largely driven by data and connectivity. Now more than ever, companies have practical ways to move from a product and process focus to really getting to know their customers to give them what they want, how they want it. Technology isn’t just about big data; it is about changing operations in response to the insights from big data.
If your company seeks to be more customer-centric in 2020, do not miss our event From Insights to Action: Creating True Customer-Centricity scheduled for February 6, 2020.

The idea of a customer-centric company is not new, but tools and approaches continue to evolve—largely driven by data and connectivity. Now more than ever, companies have practical ways to move from a product and process focus to really getting to know their customers to give them what they want, how they want it. Technology isn’t just about big data; it is about changing operations in response to the insights from big data.

The event will be held in the Salesforce Tower on the corner of 6th Avenue and 42nd Street and will feature a panel of experts, chaired Peter Coffee, Vice President, Strategic Research:

  • Michelle Chiantera, Vice President, Americas Growth Marketing at Cisco
  • Aliza Freud, Founder & CEO, SheSpeaks
  • Gordon Meyer, Chapter President, New York, The VR/AR Association (VRARA)
  • Shachar Orren, CMO, EX.CO (formerly Playbuzz)

You will get practical ideas from both new and well-established companies who have had success operating and marketing in a customer-centric way, looking at how they pivoted from incremental, transactional process improvements to customer-driven, community-building, experience-oriented platforms. Other topics will include how customer expectations have changed with technology like social media, artificial intelligence, and the cloud. The panel will discuss using technology to make personalized offers, streamline operations, and improve the customer experience.

And, as always, you’ll have the chance to network with people with the same shared interests.

February 6, 2020
5:30 – 9:00 PM
Salesforce Tower, Ohana Floor
1095 Avenue of the Americas, 6th Ave,
New York, NY 10036

If you can’t make the event, sign up for our newsletter or check back here for a recap.

 

About the Author:

Lisa Merriam serves on the American Marketing Association board of directors and is chairman of the communications committee. She is a marketing, brand, and content consultant at Merriam Associates. She is the co-author with Milton Kotler of Weaponized Marketing: Defeating Islamic Jihadists with Marketing that Built the World’s Top Brands, Rowman Littlefield, Spring 2020.

Pin It on Pinterest

Share This