Creative people are often described as disruptive, unpredictable, chaotic, or dramatic. But are these qualities so very bad, or are they the exact ingredients needed for success in life, business, and career?
I had the opportunity to chat with Peter Ukhurebor, Co-founder of One Block Village, who is on a mission to change the stakes in the advertising world by working with agency leaders and brands to ante up their commitment to increase the representation of Black creatives.
Mattel was very forward in its thinking. It understood the promise of little girls when it first launched Barbie in 1959, and it also came to understand African-American buying power despite the wealth gap.
For marketers, measurable metrics have become instrumental in the business ecosystem in order to improve customer experience and consistently increase customer loyalty.