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How To Build A Successful Holiday Social Advertising Strategy
I recently interviewed content marketing expert, speaker and New York Times best-selling author, Jay Baer. After watching his engaging, insightful keynote speech at Content Marketing World, I reached out to learn more about how marketers can create courageous content to stand out in today’s crowded, noisy digital landscape.
COCA-COLA BRAND PORTFOLIO TRIM: KILLING ZOMBIE BRANDS
The Coca-Cola brand portfolio is in for a trim, as they give underperforming zombie brands the axe after a thorough brand rationalization study.
Content Marketing: An Inside Look With Jay Baer – The Name Of The Game Is Courageous Content
I recently interviewed content marketing expert, speaker and New York Times best-selling author, Jay Baer. After watching his engaging, insightful keynote speech at Content Marketing World, I reached out to learn more about how marketers can create courageous content to stand out in today’s crowded, noisy digital landscape.
Your Personal Brand Needs A Hand
Chances are, one of the many pivots you’ve had to make this year is updating your personal brand.
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