Current Insights
Duda Kertesz, President of J&J Skin Health, Driving Brand Equity: Women Leading the Way Profile
Duda Kertész is truly a Global Leader. She is President of U.S. Skin Health, Johnson & Johnson Consumer Health. With over two decades of experience in consumer healthcare across Latin America and the United States, Duda is known for her ability to shape business strategy, drive brand equity and consumer advocacy as well as build high-performing, diverse teams with strong inclusive culture.
The Brightness and Contrast of Data Analytics
For the unfamiliar, data analytics can sound like science meant for the left-brained and mathematically minded.
The Evolution of B2B Marketing
For some people, change is terrifying because it often involves risk and uncertainty. Others embrace change as an opportunity for a new adventure that can help them evolve and grow.
4 Tips on Customizing Marketing Strategies for Global Audiences
When a business expands its marketing efforts to a global audience, it creates growth opportunities and reaches new customers who may not otherwise have discovered a brand, product, or service. Connecting with international audiences entails understanding cultures, online behaviors, and local customs.
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