Current Insights
BRITE Conference 2019 Highlights
Highlights of the BRITE ’19 Conference at Columbia University’s Center on Global Brand Leadership focusing on how changes in business, society and technology are influencing brand building.
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Congratulations to Jack Mello, The First Marketing Volunteer Spotlight Award Winner of 2019
Today we are proud to announce Jack Mello as our first 2019 Marketing Volunteer Spotlight Award Winner for his outstanding contributions to the Marketing Hall of Fame. Jack has volunteered his expert services for the past seven years to help grow the Marketing Hall of Fame into a premier industry event that attracts the top marketing leaders in the nation every year. As a PR professional, Jack helps drive brand awareness and build critical media partnerships that help AMA New York further its mission – to inspire, support and celebrate brilliance in marketing.
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Customer Experience: Keys to CX Success
Customer experience—CX—is how marketing department can infuse a branded customer experience through every customer touchpoint.
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Brand Governance: Brand Cops Becoming Brand Coaches
Brand governance used to be all command and control. No more. Brands are out of control. Here is a new approach for managing brand with empowered consumers.
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