Current Insights
The Marketing Hall of Fame 2023
Induction into the Marketing Hall of Fame is a unique honor. The Marketing Hall of Fame is different from other awards in five ways that make it an honor its recipients can be especially proud of.
Gay Pride Month Marketing after the Bud Light LGBTQ Controversy
Bud Light is enduring backlash against their LGBTQ marketing. What should they have done? What should they do now?
How to Build a Resilient Marketing Strategy with Scenario Planning
Today’s marketers often feel like they’re working in patchy fog. Is this a recession, or is a soft landing just ahead? Will “do more with less” be the corporate mantra for a few quarters—or the foreseeable future?
What Are Effective Hospital Marketing Strategies In 2023?
Hospitals have been moving from traditional marketing strategies to new digital-based methods to attract new patients, improve customer service and drive loyalty. Hospital marketing strategy is an important part of an overall business plan, as it helps hospitals connect with potential patients and increase revenue by leveraging existing assets.
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