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Duda Kertesz, President of J&J Skin Health, Driving Brand Equity: Women Leading the Way Profile

Duda Kertesz, President of J&J Skin Health, Driving Brand Equity: Women Leading the Way Profile

Duda Kertész is truly a Global Leader. She is President of U.S. Skin Health, Johnson & Johnson Consumer Health. With over two decades of experience in consumer healthcare across Latin America and the United States, Duda is known for her ability to shape business strategy, drive brand equity and consumer advocacy as well as build high-performing, diverse teams with strong inclusive culture.

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The Evolution of B2B Marketing

The Evolution of B2B Marketing

For some people, change is terrifying because it often involves risk and uncertainty. Others embrace change as an opportunity for a new adventure that can help them evolve and grow.

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4 Tips on Customizing Marketing Strategies for Global Audiences

4 Tips on Customizing Marketing Strategies for Global Audiences

When a business expands its marketing efforts to a global audience, it creates growth opportunities and reaches new customers who may not otherwise have discovered a brand, product, or service. Connecting with international audiences entails understanding cultures, online behaviors, and local customs.

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