Current Insights
10 Ways to Get Others to Write What You Need as a Marketer
Not everyone can be a subject-matter expert in their industry. And sometimes marketers have to take care of multiple industries, products and services. This means that you may have to rely on others to write what you need as a marketer.
A Career in Nonprofit Marketing: Following Your Purpose
No one can truly guess their career path from the starting line, especially when that path includes transitioning from for profit to new opportunities in nonprofit marketing. On Thursday, Aug. 20, Lynn Godfrey, Executive VP and Chief Marketing Officer of the Leukemia & Lymphoma Society, spoke to Young Mi Park of AMA New York about her background and experience as a nonprofit marketing leader.
Leadership Shifts During the Pandemic
Has the pandemic brought teams closer together? Interviews with 75 industry leaders shows that taking a human-centric approach to your work has positive effects on your employees, your productivity, and your sense of purpose.
AMA New York Women in Marketing Spotlight – Michelle Chiantera, A Passionate Marketing Executive
While women have gained momentum as marketing executives, there is still a great deal of work to do. To drive and support positive change, AMA New York is presenting Women in Marketing: Take Your Seat At The Table, a monthly virtual series
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