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Tag: customer journey
For marketers, measurable metrics have become instrumental in the business ecosystem in order to improve customer experience and consistently increase customer loyalty.
The signs are obvious. First, big brands began to eliminate the CMO position. It happened at companies ranging from J&J, Coca-Cola and Taco Bell to Uber and Lyft. Others, like PayPal and Unilever, flip-flopped by removing the CMO title, only to reinstate it.
If you’re a digital marketer juggling multiple channels at once, it may be time to revisit a tried-and-true tool: Your email marketing strategy.
Content marketing is an effective way to reach customers and prospective customers — especially during COVID-19 when other advertising streams aren’t available. But it’s in need of a reboot, according to Robert Rose, founder and chief strategy officer, Content Advisory.