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Has Marketing Automation Killed Marketing?

By Peter Weingard Mediocrity at Scale: Martech’s Midlife Crisis Marketing has never been more technologically advanced. With over 14,000 martech solutions available as of 2024,

Curating Better Experience: The Future of Healthcare Marketing

The COVID-19 pandemic has shaken the already complex market of healthcare in the U.S. Healthcare companies needed to…..

Overwhelmed with endless marketing data? Read this.

Many marketers today are looking for a solution that will help them go beyond their data, so they can focus on the creative, more inspiring aspects of their work. Paragone.ai is built precisely on this premise.

The Brightness and Contrast of Data Analytics

For the unfamiliar, data analytics can sound like science meant for the left-brained and mathematically minded. While data…..

The Evolution of B2B Marketing

For some people, change is terrifying because it often involves risk and uncertainty. Others embrace change as an opportunity……

4 Tips on Customizing Marketing Strategies for Global Audiences

When a business expands its marketing efforts to a global audience, it creates growth opportunities and reaches new custo…….

Resonate and Activate Marketing’s Age of Empathy

With President Biden’s declaration that all American adults will have access to vaccination in May, he has perhaps defined the optimistic beginning of the end of this pandemic. The pandemic’s disruption, felt so deeply in personal terms, has also profoundly impacted the business of marketing to our forever-changed population.

Building Your Marketing Toolkit: Key Virtual and Augmented Reality Insights for Compelling User Experiences

Not everyone can be a subject-matter expert in their industry. And sometimes marketers have to take care of multiple industries, products and services. This means that you may have to rely on others to write what you need as a marketer.

Women Rock-IT: Meet 2 entrepreneurs leveraging technology for fashion and food!

Camilla Olson, Co-founder & CEO, Savitude is a game-changer who’s disrupted the fashion industry time and time again. 3 critical character traits got her there.

How to make your Content Marketing Strategy more audience-focused

Content marketing is an effective way to reach customers and prospective customers — especially during COVID-19 when other advertising streams aren’t available. But it’s in need of a reboot, according to Robert Rose, founder and chief strategy officer, Content Advisory.

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